EVENTS

Pakistan Livestock Trade Show 2016

The March of 2016 will witness the first mega event of its type in Pakistan: the Pakistan Livestock Trade Show 2016. Unlike other trade shows that are comprised of static exhibits and promotional stalls, the Pakistan Livestock Trade Show 2016 goes a step further-a trade show in a live setting. The venue chosen for the Pakistan Livestock Trade Show 2016 is the Sheikhupura Model Cattle Market. The Sheikhupura Model Cattle Market will allow visitors the unprecedented opportunity to intermingle with the animals and observe them in their natural settings.

A range of activities will be conducted at the trade show, including a milk competition for the Holstein/Friesian Australian breed, Nilli-Ravi and Sahiwali milk breeds. After 3 lactations, the breed with the highest milk generated will be awarded a certificate issued by a panel of experts. This certificate will increase the value of the successful animal and result in an increase in its market price.

The trade show will also allow reputed companies to engage in promotional activities and interact with the traders and general public present at the cattle market. The background of the visitors at the cattle market presents an ideal opportunity for companies operating in the pharmaceuticals, agriculture, and financial services sector.

LDCMMC will also arrange a range of educational activities. These include educational visits and guided tours for schools and colleges to create understanding about the cattle breeds. A youth showmanship competition, in which young participants will be expected to show their knowledge and proficiency in handling cattle, will also be conducted.


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